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9780137085125
538704
The Facebook Era
The Facebook Era
110.37

"Clara's book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we're in of social business."
Tony Hsieh, CEO, Zappos

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!
Five new chapters: planning/metrics, customer service, and much more
New and revamped case studies
New guest contributions from world-class experts, such as Charlene Li
New, instantly actionable "To Do" lists after every chapter
New Facebook discussion threads and much more!

Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies.

Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches-and how to accurately measure success.

This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking.

Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns-making this the one indispensable social networking guide for every organization!

  • Açıklama
    • "Clara's book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we're in of social business."
      Tony Hsieh, CEO, Zappos

      NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!
      Five new chapters: planning/metrics, customer service, and much more
      New and revamped case studies
      New guest contributions from world-class experts, such as Charlene Li
      New, instantly actionable "To Do" lists after every chapter
      New Facebook discussion threads and much more!

      Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies.

      Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches-and how to accurately measure success.

      This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking.

      Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns-making this the one indispensable social networking guide for every organization!

      Format
      :
      Kitap
      Stok Kodu
      :
      9780137085125
      Boyut
      :
      13.50x20.00
      Sayfa Sayısı
      :
      68
      Baskı
      :
      1
      Basım Tarihi
      :
      2010-07
      Kapak Türü
      :
      Ciltsiz
      Kağıt Türü
      :
      1. Hamur
      Dili
      :
      Türkçe
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